For successful product positioning and keeping the main market share, we continually work on three things: establishing and building firm relationships with the end customers; constant monitoring of the market; and following the activities of the competition.


In our marketing sector there is an independent team for organizing events and promotions.


As part of the global marketing strategy of our principles and in constant coordination with them, this same marketing team does all the other marketing and trade marketing services including (but not limited to): market research, planning and organizing activities that promote the sales, sales analyses and analyses of the after-sales customer satisfaction, preparation of POS materials, organizing media campaigns, creating strategies for positioning and repositioning of the products etc.