Winning culture is something that is possessed by a truly firm person or a company that is successful and continually invests in its own improvement. That is who we are and what we do.
Our marketing team constantly works on following the market streams as well as the activities of our competition. In accordance with these, we carry out analyses on a regular basis of the position of our brands and we monitor their market share. The purpose of conducting these analyses is to know when to send the most proper responsive action that will meet those trends, while always aiming for sales growth.